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Thread: Marketing Basics for the Small Business

  1. #1
    Join Date
    Sep 2008
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    Default Marketing Basics for the Small Business

     

    The essence of marketing is to understand you customers' needs and develop a plan that surrounds those needs to create your offers. Let's face it anyone that has a business has a need and desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth.

    You can increase organic growth in four different ways. They are:

    * Acquire more customers
    * Persuade each customer to buy more products
    * Persuade each customer to buy more expensive products or up selling each customer
    * Persuade each customer to buy more profitable products

    All four of these increase your revenue and profit. Let me encourage you to focus on the first which is to acquire more customers. Why? By acquiring more customers you increase your customer base and your revenues then come from a larger base.

    How can you use marketing to acquire more customers?

    * Create a strategic plan and spend time researching and planning.
    * Guide your product development to reach out to customers you aren't currently attracting.
    * Price your products and services competitively.
    * Develop your message and materials based on solution marketing.

  2. #2
    Join Date
    Jul 2009
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    Default

    Thanks for sharing information..
    Your information will be useful to all who like to do small business..
    Owners of small businesses usually have limited resources to spend on marketing. Concentrating their efforts on one or a few key market segments and gets the most return from small investments.

  3. #3
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    Aug 2009
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    Default

    Thanks for sharing!

  4. #4
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    Oct 2009
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    Setting up your own business requires a lot of research and development, especially seeing the current scenario one has to be cautious about the steps taken to set up a business. The economy is gradually bouncing back with new challenges and opportunities that one can make the most of.

  5. #5
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    Oct 2009
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    Setting up your own business requires a lot of research and development, especially seeing the current scenario one has to be cautious about the steps taken to set up a business. The economy is gradually bouncing back with new challenges and opportunities that one can make the most of..

  6. #6
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    Oct 2009
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    Setting up your own business requires a lot of research and development, especially seeing the current scenario one has to be cautious about the steps taken to set up a business. The economy is gradually bouncing back with new challenges and opportunities that one can make the most of..Hence, measure all the pros and cons of your decesion before taking the final call.

  7. #7
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    Oct 2009
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    You cant persuade customers! your product must be good enough to buy it.other wise what ever marketing u do its of no use..

  8. #8
    Join Date
    Nov 2009
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    Wow. That’s great information. This is very useful to the people, who are newbies to the business just like me. Keep sharing more updates with us.

  9. #9
    Join Date
    Nov 2009
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    Default

    Good info... thanks for sharing

  10. #10
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    Oct 2009
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    Default

    Thats a good information, but one should be cautious about the new business they start in the present condition because of the economic condition. i personally feel this is not the right time to start any new business atleast wait for some time to give time for the economy to bounce back to its normal or atleast let it come into the positive margin.

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